The Business of News

The Business of News

There is a huge quantity of mass media channels and mediums in India.  Journalism and Mass Communication is taught by around nine hundred universities and thousands of colleges in India.

The first institute to provide formal education in the field of mass communication and journalism is the Indian Institute of Mass Communication (IIMC) located in JNU Campus; it was set up by the Government of India in 1965.

After fifty-three years of education in this field, quality journalism is under a question mark. And some of the Indian Journalist studied journalism from foreign Journalism Schools, Such as Columbia Journalism School, and Missouri Journalism School and other reputed journalism Schools. But are they really made effort to improve the quality and ethics in journalism and mass communication?

We can understand that for 24-hour news broadcasting it is not possible for the media to maintain the quality of content. But it is not journalism that you are doing, you have to make it possible because you are in the business of news, and you have to design a proper strategy for selecting news stories and the quality of content that you are serving to the public.

Mass media always forms public opinion, so Indian broadcasting media have to be very fair. What media serving to the people it would go in the deep in the mind of the public, so it is very necessary to improve the quality of content?

Last five-six days we have seen the quality of content on Indian news channels and this happens all the times when any big event and issues happen. This situation is the same since 24-hour news broadcasting started.

Broadcasting media have to decide that what you are doing Journalism or Entertainment. If you want to entertain people gain the TRP you can go for directly shift in music and movie industry. You can't mix two different professions. If anybody has financial resources and good ideas than pure entertainment industry (music and movies) is the best and suitable business.

Journalism has its own objectivity and ethics. Please don't change the meaning of Journalism.